We were challenged with branding the Samsung Ads flagship virtual event held across Europe, expressing the idea of connected whilst complimenting the Samsung Ads branding.

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The concept focuses on the inevitable/uncontrollable magnetic connections that appear everywhere.

 

It focuses on natural attraction, the inherent draw within everyone. This visual identity will encapsulate the exciting and mesmerising feelings associated with natural magnetism - something we usually just experience rather than see. The movement of the shapes and lines took inpsiration from the KX store in London where the event was hosted.