Samsung Ads Connected
We were challenged with branding the Samsung Ads flagship virtual event held across Europe, expressing the idea of connected whilst complimenting the Samsung Ads branding.
The concept focuses on the inevitable/uncontrollable magnetic connections that appear everywhere.
It focuses on natural attraction, the inherent draw within everyone. This visual identity will encapsulate the exciting and mesmerising feelings associated with natural magnetism - something we usually just experience rather than see. The movement of the shapes and lines took inpsiration from the KX store in London where the event was hosted.