I was tasked to create a beer brand with a strong sense of place. The beer is brewed in the Italian island of Ischia and based off of the Greek God Typhon, father of all monsters. Typhon was banished under is the Ischia after a great battle with zeus and now many villages are named after his body parts out of respect. I decided to use this to create a series of 3 bottles named after three body parts and having 10% strength in reflection of the power Typhon had. The campaign has Typhon Beer presenting and sponsoring an MMA fight between 2 Italian fighters to show Italys power and strength.